Marina Bay Sands unveils the industry’s first Virtual Meeting Place

Marina Bay Sands has launched its new Virtual Meeting Place, a fully customisable platform that allows event organisers to scratch-build their virtual venue set to replicate their real-life event space. As the first venue in the MICE industry to launch such a platform globally, Marina Bay Sands is set to transform the integrated hybrid experience, effectively connecting both online and offline audiences.

Using the integrated resort’s iconic architecture as the visual interface, event planners can customise the spaces to create an integrated meeting experience for both physical and virtual audiences. International delegates, who are not able to join the physical events, will be ‘teleported’ to unique meeting places within Marina Bay Sands via the platform.

From virtual meeting pods and exhibition booths, content library to watching the live streaming of onsite plenary sessions, the Virtual Meeting Place is an all-purpose-built solution offering multiple touchpoints to continuously drive engagements and interactions among target audiences.

Key spaces of the Virtual Meeting Place include:

  1. The Plenary, which serves as an exhibition space modelled after the ballroom at Sands Expo and Convention Centre, allows major live events to be simultaneously broadcast to the rest of the world.
  2. The Library, housed at the Hybrid Broadcast Studio, enables attendees to access the events’ most impactful moments at any time on-demand and can grow to become a collection over time.
  3. Breakout Rooms enables attendees to form one-on-one and group meetings for knowledge and idea exchanges. Attendees can take their meetings to Marina Bay Sands’ key unique meeting spaces such as ArtScience Museum, Sands SkyPark Observation Deck, and many more.

Event planners can also opt to include interactive elements, such as chatbots, quizzes and live polls, and leverage on data analytics to track and optimise audience trends and satisfaction.

Through the virtual platform, Marina Bay Sands aims to shift the paradigm of a traditional five-day-a-year in-person event concept, enabling organisers to continuously engage and build their communities all year long.